The startup owner's manual. Vol. 1 : the step-by-step guide for building a great company / Steve Blank and Bob Dorf.
Contributor(s): Dorf, Bob | Blank, Steve
Material type: 
TextLanguage: İngilizce Publisher: Pescadero, Calif. : K&S Ranch Press, 2012Edition: First editionDescription: xxix, 571 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780984999309; 0984999302Subject(s): New business enterprises | EntrepreneurshipLOC classification: HD62.5 | .B53 2012| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode |
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD62.5 .B53 2012 (Browse shelf) | Available | 0053780 |
Browsing Merkez Kütüphane Shelves , Shelving location: Genel Koleksiyon / Main Collection , Collection code: Genel Koleksiyon Close shelf browser
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| HD62.5 .Ş56 2004 İş hayatında mükemmelliği / | HD62.5 .B3719 2004 Girişimcinin silahı: iş planı / | HD62.5 .B39 2002 Babalar, oğullar ve kızlar: girişimciye kurusallaşma mektupları / | HD62.5 .B53 2012 The startup owner's manual. | HD62.5 .B67 2006 Girişimcilik eğilimi : Marmara Üniversitesi İşletme Bölümü öğrencileri üzerine bir araştırma. | HD 62.5 B695 2011 Dünyada ve Türkiye'de girişimcilik eğitimi : başarılı girişimciler ve öğretim üyelerinden öneriler / | HD62.5 .D696 2014 Big bang disruption : strategy in the age of devastating innovation / |
Introduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster : a startup is not a small version of a big company -- The path to the epiphany : the customer development model -- The customer development manifesto -- Step one : Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two : "Get out of the building" to test the problem : "Do people care?" -- Customer discovery, phase three : "Get out of the building" and test the product solution -- Customer discovery, phase four : Verify the business model and pivot or proceed -- Step two : Customer validation : Introduction to costumer validation -- Customer validation, phase one : "Get ready to sell" -- Customer validation, phase two : "Get out of the building and sell!" -- Customer validation, phase three : Develop product and company positioning -- Customer validation, phase four : The toughest question of all : pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup : a simple overview
"The Startup Owner's Manual is what it says: a comprehensive, step-by-step guide to getting startups right. It walks entrepreneurs through the customer development process that gets them out of the building, where customers live, to develop winning products customers will buy"--back cover
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