Buyology : truth and lies about why we buy / Martin Lindstrom.
By: Lindström, Martin
Material type:
TextLanguage: Türkçe New York : Broadway Books, 2010Description: xi, 254 pages : 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780385523899Subject(s): Neuromarketing | Consumer behavior | Consumers -- Psychology | Shopping -- Psychological aspects | Marketing -- Psychological aspectsLOC classification: HF5415.12615 | .L56 2010| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode |
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.12615 .L56 2010 (Browse shelf) | Available | 0054921 |
Browsing Merkez Kütüphane Shelves , Shelving location: Genel Koleksiyon / Main Collection , Collection code: Genel Koleksiyon Close shelf browser
| HF5415.126 .D76 2002 Optimal database marketing : strategy, development, and data mining / | HF5415.126 .H84 2006 Strategic database marketing / | HF5415.126 .S75 2000 Düşlediğiniz yaşamı kurun / | HF5415.12615 .L56 2010 Buyology : | HF5415.12615 .L563 2009 Buy ology : satın almaya dair bildiğimiz her şey neden yanlış? = Buy ology : truth and lies about why we buy / | HF5415.12615 M6719 2019 Beyindeki ikna kodu : nöropazarlama ile bilimsel ikna stratejileri geliştirmek / | HF5415.1263 .A53 2004 Business market management : |
"With a new chapter on buying in today's economy"--Cover
Previously published in hardcover in slightly different form: New York : Doubleday, 2008
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is ... : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Brand new day : the future of marketing and advertising -- Conclusion : good times, bad times
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Filled with entertaining inside stories about how we respond to well-known brands
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