Value proposition design : How to create products and services customers want / written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith.

By:

Osterwalder, Alexander [author.]

Contributor(s):

Material type: Text

TextLanguage: İngilizce Series: Strategyzer seriesPublisher: Hoboken : John Wiley & Sons, [2014]Description: xxv, 290 pages : color illustrations ; 19 x 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781118968055
9781118968079
9781118968062
9781118973103

Subject(s):

LOC classification:

HF5415.5 .O87 2014

Contents:

Canvas. Customer profile ; Value map ; Fit -- Design. Prototyping possibilities ; Starting points ; Understanding customers ; Making choices ; Finding the right business model ; Designing in established organizations -- Test. What to test ; Testing step-by-step ; Experiment library ; Bringing it all together -- Evolve. Create alignment ; measure & monitor ; Improve relentlessly ; Reinvent yourself constantly ; Taobao : reinventing (e)-commerce.

Summary: The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.5 .O87 2014 (Browse shelf(Opens below))	Available		0055242

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Previous	HF5415.5 .G7619 2003 Müşteri yüzyılı /	HF5415.5 .N48 2004 CRM neden başarılı olmuyor: bırakın ilişkiyi müşteriniz yönetsin /	HF5415.5 .O33 2003 Satışta ve pazarlamada müşteri ilişkileri yönetimi /	HF5415.5 .O87 2014 Value proposition design : How to create products and services customers want /	HF 5415.5 .P47719 2013 Müşteri ilişkileri yönetimi /	HF5415.5.P65 2013 Service design : from insight to implementation /	HF5415.5 .P65 2013 c.2 Service design : from insight to implementation /	Next

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.

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