International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money.
By: Cateora, Philip R [author]
Contributor(s): Graham, John L [author] | Gilly, Mary C [author] | Money, Bruce [author]
Material type: 
TextLanguage: İngilizce Series: McGraw-Hill/Irwin series in marketingPublisher: New York, NY : McGraw-Hill Education, [2016]Edition: Seventeenth editionDescription: xxxvi, 662 pages : color illustrations, color maps ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780077842161; 0077842162Subject(s): International business enterprises | Export marketingLOC classification: HF1416 | .C375 2016Hardcover
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Merkez Kütüphane Ayrılmış Ders Kitapları / Course Reserves | Merkez Kütüphane | Ayrılmış ders kitapları | HF1416 .C375 2016 c.1 (Browse shelf) | 1 | Available | 0056973 | ||
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Merkez Kütüphane Ayrılmış Ders Kitapları / Course Reserves | Merkez Kütüphane | Ayrılmış ders kitapları | HF1416 .C375 2016 c.2 (Browse shelf) | 2 | Available | 0056974 |
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