Advanced typography : from knowledge to mastery / Richard Hunt.

By:

Hunt, Richard (Richard Guy) [author]

Material type: Text

TextLanguage: İngilizce Publisher: London ; New York : Bloomsbury Visual Arts, 2020Description: 255 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781350055919

Subject(s):

Graphic design (Typography)

Additional physical formats: Online version:: Advanced typographyLOC classification:

Z246 .H768 2020

Contents:

Changing technologies and practice -- Typography: art and craft -- Type is technology -- Type as visual/type as information -- Biological and psychological dimensions of type -- Systems of organization -- Type as culture and symbol -- Typefaces -- Setting type -- Type on screen -- Creative typography -- Customizing/creating type forms.

Summary: "Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer"-- Provided by publisher.

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	Z246 .H768 2020 (Browse shelf(Opens below))	Available		0063344

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Previous	Z246 .C217 2015 Typographic design :	Z246 .E5345 2007 Typographic systems /	Z246 .H45 2011 Typography sketchbooks /	Z246 .H768 2020 Advanced typography : from knowledge to mastery /	Z246.I88 G67 2004 Görsel iletişimde tipografi ve sayfa düzeni /	Z246 .J69 2015 Designing for print /	Z246 .L87 2010 Thinking with type : a critical guide for designers, writers, editors, & students /	Next

"Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer"-- Provided by publisher.

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