Effective data storytelling : how to drive change with data, narrative and visuals / Brent Dykes.
By: Dykes, Brent [author]
Material type: TextLanguage: İngilizce Publisher: Hoboken, New Jersey : John Wiley and Sons, Inc., [2020]Copyright date: ©2020Description: xiv, 322 pages : illustrations (chiefly color) ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119615712; 1119615712Other title: how to drive change with data, narrative and visualsSubject(s): Business communication | Information visualization | Storytelling | Business communication | Information visualization | StorytellingAdditional physical formats: Online version:: Effective data storytellingLOC classification: HF5718 | .D954 2020Item type | Current location | Home library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|---|
Book | Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5718 .D954 2020 (Browse shelf) | 1 | Available | UGİ | 0069033 |
Browsing Merkez Kütüphane Shelves , Shelving location: Genel Koleksiyon / Main Collection , Collection code: Genel Koleksiyon Close shelf browser
No cover image available | No cover image available | |||||||
HF5718 .B66 2003 Business communication today / | HF5718.D45 2010 Etkin iletişim becerileri, / | HF5718.D45 2010 Etkin iletişim becerileri, / | HF5718 .D954 2020 Effective data storytelling : how to drive change with data, narrative and visuals / | HF5718 .F335 2004 Face-to-face communications for clarity and impact. | HF5718 H3419 2014 HBR’s 10 must reads : iletişim / | HF5718 .H37 2000 Harvard Business Review dergisinden seçmeler : |
Includes bibliographical references and index.
Chapter 1. Introduction to driving change through insight -- Chapter 2. Why tell stories with data? -- Chapter 3. The psychology of data storytelling -- Chapter 4. The anatomy of a data story -- Chapter 5. Data : the foundation of your data story -- Chapter 6. Narrative : the structure of your data story -- Chapter 7. Visuals (part 1) : setting the scenes of your data story -- Chapter 8. Visuals (part 2) : polishing the scenes of your data story -- Chapter 9. Crafting your own data story.
"Until now, most of the content on data storytelling has focused solely on data visualization best practices. However, data storytelling is much more than just effective data visualization. In particular, the powerful narrative aspects have been overlooked or only lightly covered in the marketplace. In addition, very little attention has been spent on the psychological aspects of why stories outperform statistics. This book will introduce much-needed frameworks to better clarify what it means to tell stories with data and offer helpful techniques to be more effective with data storytelling. Most of the current books associated with "data storytelling" focus primarily on just the data visualization aspects, overlooking other essential components such as narrative or audience. While they highlight the importance of communicating insights through data visualizations, they don't drill deeply into the actual storytelling and limit their coverage to a small section or short chapter. In contrast, this book takes a comprehensive look at all aspects of data storytelling--not just the visual elements. This book will: Show how to turn insights into data stories that are more engaging, persuasive, and memorable. Explain why stories are more powerful than just facts or statistics alone. Explain why our brains respond better to data stories. Shows how to avoid common data storytelling mistakes Describe the six essential elements of a data story, the four steps to structuring your findings as a data story, and the seven principles for better visual storytelling. In today's data economy, everyone must be able to communicate effectively with data. It's no longer a skill that is reserved for just data scientists and analysts. This book will help readers to develop the essential skills to communicate their insights in a more persuasive, engaging, and memorable manner through data stories. They will learn how the three core elements of data storytelling--data, narrative, and visuals--can be combined to influence decisions and drive change"-- Provided by publisher.
There are no comments for this item.