Image from Google Jackets

Product strategy for high technology companies : accelerating your business to web speed / Michael E. McGrath.

By: Material type: TextTextLanguage: İngilizce Publisher: New York : McGraw-Hill, 2001Copyright date: ©2001Edition: Second EditionDescription: xx, 378 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0071362460
  • 9780071362467
Subject(s): Additional physical formats: No titleLOC classification:
  • HD30.28 .M347 2001
Contents:
Strategy Requires Vision -- Aligning Vision and Strategy -- Building the Foundation: Product Platform Strategy -- Defining the Offerings: Product Line Strategy -- Addressing Market Realities: the MPP Framework -- Successful Expansion Paths: The Leveraged Expansion Framework -- Achieving Sustained Differentiation Using Vectors of Differentiation -- Product Pricing Strategy -- Taking Advantage of First-to-Market and Fast-Follower Strategies -- Thinking Globally About Product Strategy -- Understanding the Opportunities and Risks of Cannibalization -- Highways to Rapid Growth -- Growth Through Acquisitions -- Growth Through New Ventures -- Growth Through Innovation -- Strategic Balance and Portfolio Management -- Process Elements
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Call number Status Notes Date due Barcode
Book Book Merkez Kütüphane Genel Koleksiyon / Main Collection Merkez Kütüphane Genel Koleksiyon HD 30.28 .M347 2001 (Browse shelf(Opens below)) Available Donated by Yücel Sabit Helimoğlu 0070519

Includes bibliographical references and index.

Strategy Requires Vision -- Aligning Vision and Strategy -- Building the Foundation: Product Platform Strategy -- Defining the Offerings: Product Line Strategy -- Addressing Market Realities: the MPP Framework -- Successful Expansion Paths: The Leveraged Expansion Framework -- Achieving Sustained Differentiation Using Vectors of Differentiation -- Product Pricing Strategy -- Taking Advantage of First-to-Market and Fast-Follower Strategies -- Thinking Globally About Product Strategy -- Understanding the Opportunities and Risks of Cannibalization -- Highways to Rapid Growth -- Growth Through Acquisitions -- Growth Through New Ventures -- Growth Through Innovation -- Strategic Balance and Portfolio Management -- Process Elements

There are no comments on this title.

to post a comment.
Devinim Yazılım Eğitim Danışmanlık tarafından Koha'nın orjinal sürümü uyarlanarak geliştirilip kurulmuştur.