Product innovation : leading change through integrated product development / David L. Rainey.
By: Rainey, David L.Publisher: New York : Cambridge University Press, 2005Description: xiv, 625 p. : ill. ; 25 cm.ISBN: 0521842751 (alk. paper).Subject(s): New products | Yeni ürünler | Ürün yönetimi | Product managementOnline resources: Table of contents
|Item type||Current location||Call number||Vol info||Copy number||Status||Date due||Barcode|
|Book||Merkez Kütüphane Genel Koleksiyon / Main Collection||HF5415.153 .R33 2005 (Browse shelf)||1||1||Available||0032474|
Includes bibliographical references (p. 599-604) and index.
pt. 1. pt. 2. Supplement to Chapter 6: pt. 3. Supplement to Chapter 7: pt. 4. Supplement to Chapter 12: Lou Gingerella -- Richard Picard -- Edward D. Arnheiter -- Edward D. Arnheiter -- Product innovation and strategic logic. Introduction to product innovation and new-product development -- Strategic logic of product innovation -- The new-product development process and organizational aspects -- Establishing the foundation: the conceptual level. Identifying new-product opportunities: Idea generation (phase 1) -- Concept development and selection (phase 2) -- NPD program definition (phase 3) -- Overview of financial-management techniques related to new-product development / Methods and techniques for analysis and decision making. Product/market considerations, integrated product design, and product architecture -- The strategic utilization of quality function deployment / Marketing strategies and methods: conceptualizing and designing the new-product marketing campaign -- Production strategies and methods: operational and manufacturing implications / Financial applications and implications -- The operational level and concluding remarks. Design and development (phase 4) -- Validation (phase 5) -- Rapid prototyping and stereolithography / Pre-commercialization (phase 6) and the launch -- Concluding remarkes and insights about product innovation in the twenty-first century.