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From concept to consumer : how to turn ideas into money / Phil Baker.

By: Baker, Phil, 1943-.
Series: A Stewart Emery series book.Publisher: Upper Saddle River, N.J. : FT Press, c2009Description: xvi, 175 p. : ill., maps ; 24 cm.ISBN: 0137137478 (hbk. : alk. paper); 9780137137473 (hbk. : alk. paper).Subject(s): New products | Yeni ürünler | Product management | Ürün yönetimiOnline resources: Table of contents only
Contents:
New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?
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Item type Current location Call number Vol info Copy number Status Date due Barcode
Book Book Merkez Kütüphane
Genel Koleksiyon / Main Collection
HF5415.153 B35 2009 (Browse shelf) 1 1 Available 0032876

Includes index.

New world, new rules -- Just do it -- The basics of development -- Industrial design matters -- Why outsource? -- Selecting and working with an Asian partner -- The marketing component -- Distribution : getting your product to the customer -- Legal advice : knowing when to ignore it -- Now what?

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