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AI in digital marketing and advertising : navigating the new frontier / Bernard Baah.

By: Material type: TextTextLanguage: İngilizce Publisher: Great Bretain : [publisher not identified], [2024]Description: 156 pages ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9798879466775
Subject(s): LOC classification:
  • HF5415.125 .B3342 2024
Contents:
About the author -- Preface -- Chapter 1: Basics of artificial intelligence: definitions and key concepts -- Chapter 2: Personalization through AI -- Chapter 3: Predictive analytics in marketing -- Chapter 4: AI-driven customer interaction -- Chapter 5: Content creation and optimization with AI -- Chapter 6: AI in advertising strategy -- Chapter 7: AI in social media and SEO -- Chapter 8: The future landscape of AI in marketing and advertising -- Chapter 9: Overcoming challenges and ethical considerations -- Chapter 10: Implementing AI in your marketing and advertising strategies -- Reflections on the transformative power of AI in marketing and advertising -- Vision for AI's role in shaping future marketing strateiges -- Appendices -- Resources for exploring AI in marketing -- References.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Merkez Kütüphane Genel Koleksiyon / Main Collection Merkez Kütüphane Genel Koleksiyon HF 5415.125 .B3342 2024 (Browse shelf(Opens below)) Available 0071463

Includes bibliographical references.

About the author -- Preface -- Chapter 1: Basics of artificial intelligence: definitions and key concepts -- Chapter 2: Personalization through AI -- Chapter 3: Predictive analytics in marketing -- Chapter 4: AI-driven customer interaction -- Chapter 5: Content creation and optimization with AI -- Chapter 6: AI in advertising strategy -- Chapter 7: AI in social media and SEO -- Chapter 8: The future landscape of AI in marketing and advertising -- Chapter 9: Overcoming challenges and ethical considerations -- Chapter 10: Implementing AI in your marketing and advertising strategies -- Reflections on the transformative power of AI in marketing and advertising -- Vision for AI's role in shaping future marketing strateiges -- Appendices -- Resources for exploring AI in marketing -- References.

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Devinim Yazılım Eğitim Danışmanlık tarafından Koha'nın orjinal sürümü uyarlanarak geliştirilip kurulmuştur.