Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

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Language: İngilizce Publisher: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 5th edDescription: xiii, 754 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5823 .A13 1996 (Browse shelf(Opens below))	1	1	Available		0001608

Aaker's name appears first on 4th ed.

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