Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By:

Kerin, Roger A

Contributor(s):

Peterson, Robert A., (Robert Allen), 1944-

Language: İngilizce Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Edition: 8th edDescription: xii, 723 p. : ill. (some col.), maps ; 28 cmISBN:

0136328601

Subject(s):

Marketing -- Management -- Case studies
Marketing -- Decision making -- Case studies

LOC classification:

HF5415.135 .K47 1998

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.135 .K47 1998 (Browse shelf(Opens below))	1	1	Available		0001208

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