Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

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Language: İngilizce Publisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd edDescription: xxvii, 788 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HD69.B7 K45 2003 (Browse shelf(Opens below))	1	1	Available		0001788

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