Büyük balığı yutmak: meydan okuyan markaların lider markalarla rekabet etme yolları / Adam Morgan ; ed. Aşkın Baysal ; çev. Muhsin Karaş.

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Language: Türkçe Publisher: İstanbul : Media Cat Yayınları, 2004Edition: 2. bsDescription: 360 p. ; 22 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HF5415.15 .M6719 2004 (Browse shelf(Opens below))	1	1	Available		0006542

Orjinal: Eating the big fish: How challenger can compete against brand leaders.

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