What customers want : using outcome-driven innovation to create breakthrough products and services / Anthony Ulwick.
Material type:
TextLanguage: İngilizce Publisher: New York : McGraw-Hill, 2005Copyright date: ©2005Description: xxxv, 202 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0071408673
- HF5415.153 .U49 2005
Contents:
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
| Item type | Current library | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Book
|
Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HF5415.153 .U49 2005 (Browse shelf(Opens below)) | 1 | 1 | Available | 0044033 |
Formulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts.
There are no comments on this title.
Log in to your account to post a comment.
