Marketing and Smart Technologies [electronic resource] : Proceedings of ICMarkTech 2021, Volume 1 / edited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos.

Contributor(s):

Material type: Text

TextLanguage: İngilizce Series: Smart Innovation, Systems and Technologies ; 279Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022Edition: 1st ed. 2022Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9789811692680

Subject(s):

LOC classification:

HF5415.125

Online resources:

Springer eBooks Online access link to the resource

Summary: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
E-Book	Merkez Kütüphane	Merkez Kütüphane	E-Kitap Koleksiyonu	HF5415.125EBK (Browse shelf(Opens below))	1	Geçerli değil-e-Kitap / Not applicable-e-Book	BİL/YAP		EBK03239

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

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