Bayesian statistics and marketing / Peter E. Rossi, Greg M. Allenby, Sanjog Misra

By:

Rossi, Peter E. (Peter Eric), 1955- [author]

Contributor(s):

Material type: Text

TextSeries: Wiley series in probability and statisticsPublisher: Hoboken, NJ : Wiley, [2024]Edition: Second editionDescription: 1 online resource (viii, 391 pages) : illustrations (some color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1394219121
139421913X
1394219148
9781394219124
9781394219131
9781394219148

Subject(s):

Additional physical formats: Print version:: Bayesian statistics and marketingLOC classification:

HF5415.2 .R675 2024

Online resources:

Summary: "Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."-- Provided by publisher

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
E-Book	Merkez Kütüphane	Merkez Kütüphane	E-Kitap Koleksiyonu		Geçerli değil-e-Kitap / Not applicable-e-Book		EBK03637

Available to OhioLINK libraries

"Bayesian statistics can help to provide unique insights into important issues in many fields. Bayesian statistics is not new, but traditionally it has not been widely taught as it is computationally challenging and there were criticisms surrounding the subjectivity of Bayesian methods. As computing power has increased, computational and modelling breakthroughs have made the implementation of Bayesian methods ideal for addressing many marketing problems. Bayesian analyses can now be conducted over a wide range of marketing problems, from new product introduction and pricing to customized targeting and micro-pricing in online environments, using a wide range of different data sources."-- Provided by publisher

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