Marketing and Smart Technologies [electronic resource] : Proceedings of ICMarkTech 2021, Volume 1 / edited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos.
Material type: TextLanguage: İngilizce Series: Smart Innovation, Systems and Technologies ; 279Publisher: Singapore : Springer Nature Singapore : Imprint: Springer, 2022Edition: 1st ed. 2022Description: 1 online resourceContent type:- text
- computer
- online resource
- 9789811692680
- Internet of things
- Artificial intelligence
- Computational intelligence
- Quantitative research
- Internet of Things
- Artificial Intelligence
- Computational Intelligence
- Data Analysis and Big Data
- Artificial intelligence -- Marketing applications -- Congresses
- Marketing -- Technological innovations -- Congresses
- HF5415.125
Item type | Current library | Home library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|---|
E-Book | Merkez Kütüphane | Merkez Kütüphane | E-Kitap Koleksiyonu | HF5415.125EBK (Browse shelf(Opens below)) | 1 | Geçerli değil-e-Kitap / Not applicable-e-Book | BİL/YAP | EBK03239 |
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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