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Marketing finance : turning marketing strategies into shareholder value / Keith Ward.

By: Ward, Keith, 1949-
Language: İngilizce Publisher: Oxford : Elsevier Butterworth-Heinemann, 2004Description: xii, 349 p. ; 24 cmISBN: 0750657707Subject(s): Marketing -- Costs | Marketing -- Cost effectiveness | Marketing -- ManagementLOC classification: HF5415.13 | .W37 2004
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Item type Current location Home library Collection Call number Vol info Copy number Status Date due Barcode
Book Book Merkez Kütüphane
Genel Koleksiyon / Main Collection 		Merkez Kütüphane
Genel Koleksiyon HF5415.13 .W37 2004 (Browse shelf) 1 1 Available 0016720

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