Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.
By: Wheeler, Alina
Contributor(s): Wheeler, Alina
Language: İngilizce Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Edition: 4th edDescription: x, 326 p. : col. ill. ; 29 cmISBN: 1118099206 (hbk. : alk. paper); 9781118099209 (hbk. : alk. paper)Subject(s): Markalı ürünler | Brand name products | Reklamcılık -- Markalı ürünler | Advertising -- Brand name products | Markalar -- Hukuk ve mevzuat -- Türkiye | Trademarks -- Design | Branding (Marketing)LOC classification: HD69.B7 | W44 2013
Contents:
Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies
| Item type | Current location | Home library | Collection | Call number | Vol info | Copy number | Status | Date due | Barcode |
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Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD69.B7 W44 2013 (Browse shelf) | 1 | 1 | Available | 0043086 |
Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies
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