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		Managing the marketing function: concepts, analysis, and application / [by] John M. Rathmell. by Rathmell, John M [author] Series: The Wiley marketing series Material type: Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: New York : Wiley, [c1969] Availability: Not available: Merkez Kütüphane: Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use (1). Add to cart (remove)
		No cover image available Marketing management / [by] Martin Zober. by Zober, Martin [author] Series: The Wiley marketing series Material type: Text; Format: print regular print ; Literary form: Not fiction Language: İngilizce Publisher: New York : Wiley, [1964] Availability: Not available: Merkez Kütüphane: Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use (1). Add to cart (remove)

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