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Managing the marketing function: concepts, analysis, and application / [by] John M. Rathmell.

By: Material type: TextTextLanguage: İngilizce Series: The Wiley marketing seriesPublisher: New York : Wiley, [c1969]Description: xxi, 636 pages : illustration ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0471709247
Subject(s): LOC classification:
  • HF5415.13  .R3 1969
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Holdings
Item type Current library Home library Collection Call number Copy number Status Notes Date due Barcode
Book Book Merkez Kütüphane TOBB Bağışı Koleksiyonu / TOBB Gift Collection Merkez Kütüphane TOBB Kütüphanesi Bağış Koleksiyonu - Klasik TOBBK HF 5415.13 .R3 1969 (Browse shelf(Opens below)) 1 Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use Donated by TOBB T006540

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