Managing the marketing function: concepts, analysis, and application / (Record no. 200441196)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01000cam a2200325 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 200441196 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241125085527.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 700802s1969 nyua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471709247 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 0289682 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | m.c |
| -- | TR-AnTOB |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 050 0# - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .R3 1969 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | TOBBK HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .R3 1969 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rathmell, John M. |
| Relator term | author |
| 9 (RLIN) | 130774 |
| 245 10 - TITLE STATEMENT | |
| Title | Managing the marketing function: concepts, analysis, and application / |
| Statement of responsibility, etc. | [by] John M. Rathmell. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice | 1969. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 636 pages : |
| Other physical details | illustration ; |
| Dimensions | 23 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | The Wiley marketing series |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| 9 (RLIN) | 3257 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing--Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/Generic Classification Scheme |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Date shelved | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use | TOBB Kütüphanesi Bağış Koleksiyonu - Klasik | Merkez Kütüphane | Merkez Kütüphane | TOBB Bağışı Koleksiyonu / TOBB Gift Collection | 01/07/2005 | TOBB Devir / TOBB Transfer | İŞL | TOBBK HF 5415.13 .R3 1969 | T006540 | 03/06/2021 | 1 | 21/09/2022 | Book | Donated by TOBB |
