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Managing the marketing function: concepts, analysis, and application /

Rathmell, John M.

Managing the marketing function: concepts, analysis, and application / [by] John M. Rathmell. - xxi, 636 pages : illustration ; 23 cm - The Wiley marketing series .

ISBN: 0471709247

Subjects--Topical Terms:
Marketing--Management

Subjects--Index Terms: Marketing--Management

LC Class. No.: HF5415.13 / .R3 1969

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