Designing brand identity : an essential guide for the whole branding team / Alina Wheeler.

By:

Wheeler, Alina

Contributor(s):

Wheeler, Alina

Language: İngilizce Publisher: Hoboken, N.J. : John Wiley & Sons, c2013Edition: 4th edDescription: x, 326 p. : col. ill. ; 29 cmISBN:

1118099206 (hbk. : alk. paper)
9781118099209 (hbk. : alk. paper)

Subject(s):

LOC classification:

HD69.B7 W44 2013

Contents:

Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HD69.B7 W44 2013 (Browse shelf(Opens below))	1	1	Available		0043086

Brand basics -- Brand ideals -- Process basics -- Conducting research -- Clarifying strategy -- Designing identity -- Creating touchpoints -- Managing assets -- Case studies

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