Origination : the geographies of brands and branding / Andy Pike

By:

Pike, Andy, 1968- [author]

Contributor(s):

Ohio Library and Information Network

Material type: Text

TextSeries: RGS-IBG book seriesPublisher: Chichester, West Sussex, UK : Wiley Blackwell, 2015Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1118556275
1118556399
9781118556276
1118556313
9781118556313
9781118556399

Subject(s):

Genre/Form:

Electronic books

Additional physical formats: Print version:: Origination : The Geographies of Brands and BrandingLOC classification:

HF1025

Online resources:

Contents:

The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development

Summary: 'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl

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Holdings
Item type	Current library	Home library	Collection	Call number	Status	Date due	Barcode
E-Book	Merkez Kütüphane	Merkez Kütüphane	E-Kitap Koleksiyonu		Geçerli değil-e-Kitap / Not applicable-e-Book		EBK03712

The Geographies of Brands and Branding -- Origination -- 'Local' Origination... Newcastle Brown Ale -- 'National' Origination... Burberry -- 'Global' Origination... Apple -- Territorial Development

Available to OhioLINK libraries

'Andy Pike has given us a deeply researched and much needed analysis of the ways in which brands and branding are intertwined with space and place. Through a series of revelatory case studies of products and their places of origin, we learn how spatial context matters in the production of branded meaning and value. Origination will be an essential resource for scholars of branding, geography, cultural studies, and the contemporary global economy.' - Miriam Greenberg, Associate Professor of Sociology, University of California Santa Cruz, USA 'The symbolic landscape of late capitalism is cl

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