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Malhotra, Naresh K.

Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - 2nd European ed. - p. cm.

ISBN: 0273657445 (pbk.)

LCCN: 2002070245

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

LC Class. No.: HF5415.2 / .M29 2003

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