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Managing brand equity : capitalizing on the value of a brand name /

Aaker, David A.

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. - xiii, 299 p. : ill. ; 24 cm.

İçerik tablosu tam metin olarak ektedir.

ISBN: 0029001013

LCCN: 91010380

Subjects--Topical Terms:
Intangible property--Valuation--Management--United States
Brand name products--Valuation--Management--United States

LC Class. No.: HD69.B7 / .A22 1991

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