Managing brand equity : (Record no. 200001851)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01367 a2200349 4500 |
| 001 - CONTROL NUMBER | |
| control field | 200001851 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230823085423.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160701b tu 000 0 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 91010380 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0029001013 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | .A22 1991 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HD69.B7 A22 1991 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 3273 |
| 245 10 - TITLE STATEMENT | |
| Title | Managing brand equity : |
| Remainder of title | capitalizing on the value of a brand name / |
| Statement of responsibility, etc. | David A. Aaker. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| -- | Toronto : |
| -- | New York : |
| Name of producer, publisher, distributor, manufacturer | Maxwell Macmillan International, |
| Date of production, publication, distribution, manufacture, or copyright notice | c1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 299 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | İçerik tablosu tam metin olarak ektedir. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Intangible property |
| General subdivision | Valuation |
| Geographic subdivision | United States |
| General subdivision | Management |
| 9 (RLIN) | 70346 |
| Topical term or geographic name entry element | Brand name products |
| General subdivision | Valuation |
| Geographic subdivision | United States |
| General subdivision | Management |
| 9 (RLIN) | 70347 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Host name | Table of contents only |
| Access number | http://kutuphane.etu.edu.tr/sites/kutuphane.etu.edu.tr/files/TOC_ICERIK/0029001013.pdf |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 991 ## - | |
| -- | c-GenColl |
| -- | HD69.B7 |
| -- | A22 1991 |
| -- | Copy 1 |
| -- | BOOKS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Copy number | Cost, replacement price | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 01/09/2010 | Satın Alma / Purchase | 0.00 | 1 | END/İŞL | HD69.B7 A22 1991 | 0034443 | 1 | 37.36 | 09/08/2010 | Book |
