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Optimal database marketing : strategy, development, and data mining /

Drozdenko, Ronald G.

Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. - xxii, 398 p. : ill. ; 27 cm.

ISBN: 0761923578

Subjects--Topical Terms:
Database marketing
Veritabanı pazarlama
Elektronik ticaret
Electronic commerce

LC Class. No.: HF5415.126 / .D76 2002

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