Optimal database marketing : (Record no. 73219)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00966 a2200301 4500 |
| 001 - CONTROL NUMBER | |
| control field | 73219 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | TR-AnTOB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210104162734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081230s2002 cau 00100 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761923578 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | İngilizce |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.126 |
| Item number | .D76 2002 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.126 .D76 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drozdenko, Ronald G. |
| 9 (RLIN) | 50828 |
| 245 #0 - TITLE STATEMENT | |
| Title | Optimal database marketing : |
| Remainder of title | strategy, development, and data mining / |
| Statement of responsibility, etc. | Ronald G. Drozdenko, Perry D. Drake. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Thousand Oaks, Calif. : |
| Name of producer, publisher, distributor, manufacturer | Sage Publications, |
| Date of production, publication, distribution, manufacture, or copyright notice | c2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 398 p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Database marketing |
| 9 (RLIN) | 50830 |
| Topical term or geographic name entry element | Veritabanı pazarlama |
| Source of heading or term | etuturkob |
| 9 (RLIN) | 50831 |
| Topical term or geographic name entry element | Elektronik ticaret |
| Source of heading or term | |
| 9 (RLIN) | 443 |
| Topical term or geographic name entry element | Electronic commerce |
| 9 (RLIN) | 79891 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Drake, Perry D. |
| 9 (RLIN) | 50829 |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| a | 0027270 |
| 903 ## - LOCAL DATA ELEMENT C, LDC (RLIN) | |
| a | Merkez Kutuphane |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | SC, CS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Holds | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Date shelved | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| C.1 | Ödünç Verilebilir / Available | Genel Koleksiyon | Merkez Kütüphane | Merkez Kütüphane | Genel Koleksiyon / Main Collection | 30/12/2008 | Satın Alma / Purchase | 1 | İŞL | 1 | HF5415.126 .D76 2002 | 0027270 | 27/01/2025 | 07/01/2025 | 1 | 21/04/2010 | Book |
