Product strategy for high technology companies : accelerating your business to web speed / Michael E. McGrath.
Material type:
TextLanguage: İngilizce Publisher: New York : McGraw-Hill, 2001Copyright date: ©2001Edition: Second EditionDescription: xx, 378 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0071362460
- 9780071362467
- HD30.28 .M347 2001
| Item type | Current library | Home library | Collection | Call number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
Book
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Merkez Kütüphane Genel Koleksiyon / Main Collection | Merkez Kütüphane | Genel Koleksiyon | HD 30.28 .M347 2001 (Browse shelf(Opens below)) | Available | Donated by Yücel Sabit Helimoğlu | 0070519 |
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| HD30.28 .J648 1999 Exploring corporate strategy / | HD30.28 .K575 1997 Strategic decision making : multiobjective decision analysis with spreadsheets / | HD30.28 .L378 2012 Beating the global odds : successful decision-making in a confused and troubled world / | HD 30.28 .M347 2001 Product strategy for high technology companies : accelerating your business to web speed / | HD30.28 .M55 1996 Strategic management / | HD30.28 .M555 2007 2007-2011 Stratejik planı / | HD30.28 .M644 2009 Concepts in enterprise resource planning / |
Includes bibliographical references and index.
Strategy Requires Vision -- Aligning Vision and Strategy -- Building the Foundation: Product Platform Strategy -- Defining the Offerings: Product Line Strategy -- Addressing Market Realities: the MPP Framework -- Successful Expansion Paths: The Leveraged Expansion Framework -- Achieving Sustained Differentiation Using Vectors of Differentiation -- Product Pricing Strategy -- Taking Advantage of First-to-Market and Fast-Follower Strategies -- Thinking Globally About Product Strategy -- Understanding the Opportunities and Risks of Cannibalization -- Highways to Rapid Growth -- Growth Through Acquisitions -- Growth Through New Ventures -- Growth Through Innovation -- Strategic Balance and Portfolio Management -- Process Elements
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