How to plan and execute the marketing campaign ; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing / by Craig S. Rice.
Material type:
- text
- unmediated
- volume
- HF5415.1 .R53 1966
Item type | Current library | Home library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|---|---|
![]() |
Merkez Kütüphane TOBB Bağışı Koleksiyonu / TOBB Gift Collection | Merkez Kütüphane | TOBB Kütüphanesi Bağış Koleksiyonu - Klasik | TOBBK HF 5415.1 .R53 1966 (Browse shelf(Opens below)) | 1 | Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use | Donated by TOBB | T005455 |
There are no comments on this title.
Log in to your account to post a comment.