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How to plan and execute the marketing campaign ; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing / by Craig S. Rice.

By: Material type: TextTextLanguage: İngilizce Publisher: Chicago : Dartnell, [1966]Description: 178 pages ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • HF5415.1  .R53 1966
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Holdings
Item type Current library Home library Collection Call number Copy number Status Notes Date due Barcode
Book Book Merkez Kütüphane TOBB Bağışı Koleksiyonu / TOBB Gift Collection Merkez Kütüphane TOBB Kütüphanesi Bağış Koleksiyonu - Klasik TOBBK HF 5415.1 .R53 1966 (Browse shelf(Opens below)) 1 Ödünç Verilemez-Kurumiçi kullanım / Not for loan-For inhouse use Donated by TOBB T005455

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Devinim Yazılım Eğitim Danışmanlık tarafından Koha'nın orjinal sürümü uyarlanarak geliştirilip kurulmuştur.