Managing brand equity : capitalizing on the value of a brand name / David A. Aaker.

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Language: İngilizce Publisher: New York : Toronto : New York : Maxwell Macmillan International, c1991Description: xiii, 299 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Call number	Vol info	Copy number	Status	Date due	Barcode
Book	Merkez Kütüphane Genel Koleksiyon / Main Collection	Merkez Kütüphane	Genel Koleksiyon	HD69.B7 A22 1991 (Browse shelf(Opens below))	1	1	Available		0034443

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